The Blind Tasting Lab
No labels, no assumptions. Just you, your senses and what’s in the cup.
In this immersive and playful session, you’ll taste 3–4 coffees without knowing anything about their origin, process or roast. Stripped of labels, this lab invites you to connect directly with flavour, aroma and texture. No bias, just experience.
Whether you’re trying to sharpen your palate, uncover new preferences or simply have fun, this blind tasting format is a powerful way to build confidence and curiosity. You will guess, discover and learn, all at the same time.
What You'll Learn
How to Taste Without Bias
Train your palate to focus on what’s in the cup not the label, brand or story.
Challenge & Refine Your Preferences
Test what you think you like against what you actually enjoy, and expand your flavour comfort zone.
Build Sensory Awareness
Deepen your understanding of body, aroma, flavour balance and finish through neutral observation.
Explore Origins, Roasts or Methods in Disguise
Depending on the theme, taste across different origins, roast levels or processes.
Compare Without Preconceptions
Discover how assumptions can influence perception and what surprises you when they’re removed.
Have Fun with Flavour
Share guesses, impressions and “aha” moments in a relaxed, guided format.
What's Inside
This lab removes all the labels and lets your palate lead. You’ll taste a curated selection of coffees without knowing their origin, process or roast, and experience flavour without bias. It’s part mystery, part mastery.
Here’s what you can expect:
Welcome & Warm-Up
Guided Blind Tasting
Impression Sharing & Flavour Guessing
Quick palate prep and explanation of the blind tasting flow (no pressure, all fun)
Taste 3–4 coffees (no labels) with simple tracking sheets and prompts
Discuss aroma, mouthfeel, acidity and other qualities, then try to guess what they might be
The Reveal
What You Learned vs What You Thought
Takeaways & Confidence Boosters
Unveil the coffees and learn what they were, how close (or far) your impressions were and what surprised you most
A reflective moment to note how perception shifted and what you’d explore further
Leave with new flavour notes, tasting vocab, and a deeper connection to what you actually enjoy